With its integration of the Dogecoin payments option, GetYourGuide is positioning itself ready for any potential opportunity.
Berlin-based online travel agency GetYourGuide has announced it is providing support for Dogecoin (DOGE) to be part of the payment options for its products and services. As reported by CNBC, the GetYourGuide support for Dogecoin came as the firm commemorates its expansion into the United States market on Tuesday.
Per the announcement, the travel firm said it has resumed offering activity, attraction, and tour bookings to clients spread across a number of major American cities. These include but not limited to Miami, Las Vegas, and Los Angeles. The embrace of the Shiba Inu-themed cryptocurrency is targeted at following the trend, both in the popularity of digital currencies and in the personal hype that surrounds Dogecoin as fueled by Elon Musk.
A growing number of American adults are now aware of cryptocurrencies, a volatile set of digital assets that are continually growing their importance and real-world use cases. While Bitcoin (BTC) is the first of all cryptocurrencies, Elon’s influence in promoting Dogecoin has stirred the latter coin to periodically surge to unseat Bitcoin as the world’s most talked-about mechanic. Now that DOGE is everyone’s sensation and on many people’s watchlists, GetYourGuide believes this approach will be a good way to attract a new set of customers and preferred currency/asset type.
GetYourGuide Support for Dogecoin: A Blend of Value and Adventure
The GetYourGuide adventure has many positive facets, however, it focuses on connecting with clients through crypto, and recreate their traveling experiences (the adventure).
Advocating for this idea for digital currencies to be used in creating real memories through travels, GetYourGuide co-founder and CEO Johannes Reck said;
“The challenges many faced over the past year sent people into a virtual spiral — Netflix bingeing, increased social app use, and a renewed interest in stock and cryptocurrency trading, such as dogecoin,” he said. “Why waste time worrying about hourly fluctuations in doge when we can invest in making memories by experiencing the best of the real world?”
While the CNBC report did not explicitly state how the firm will handle the coin’s volatility, its actions are in tandem with other travel platforms that are already accepting cryptocurrencies. Examples of these related airfare websites include Cheapair.com, Latvian carrier Air Baltic, and Richard Branson’s Virgin Galactic Holdings Ltd (NYSE: SPCE).
As precedence to the potential Dogecoin inflow from consumers, GetYourGuide’s chief marketing officer, Emil Martinsek, said the firm has something for everyone visiting one of its U.S. destinations, which also include Atlanta, Boston, Chicago, Dallas, Philadelphia, Phoenix, Tampa, Florida, and Washington, D.C.
The travel and tour industry got hit significantly during the COVID-19 pandemic and lockdown periods. While crypto, including Dogecoin, saw impressive growths within the same period, firms are banking on the possibility that the excess gains from these coins will be taken to have travel-related fun. With its integration of the Dogecoin payments option, GetYourGuide is positioning itself ready for any potential opportunity.