WorldLine, a major payments services provider in Switzerland has partnered with leading crypto financial services provider, Bitcoin Suisse to launch WL Crypto Payments, a payment products that will promote the ease of transactions digital currency transactions amongst merchants. As unveiled by the firm, the new cryptocurrency powered payment offering will let as many as 85,000 Swiss merchants to accept Bitcoin (BTC), and Ethereum (ETH) at Worldline point-of-sale and e-commerce platforms.
Switzerland comes off as one of the most progressive countries in the European Union with a positively strong regulation powering the growth of blockchain and digital currency innovations. With the growing adoption of Bitcoin and altcoins, WorldLine and Bitcoin Suisse’s new payment option will help push millions of consumers to gain direct exposure to crypto. Those who owns digital currencies and in search of payment channels that accepts them now has the opportunity.
“The launch of cryptocurrencies acceptance at the POS in Switzerland is a great proof of our ambition: Worldline wants to bring tangible value to merchants across the globe and to facilitate smooth and modern payments in all the markets we operate in. We’re happy to collaborate with Bitcoin Suisse on this forward-looking project,” said Marc Schluep, Worldline Switzerland CEO.
Growing Bitcoin’s Adoption through E-commerce Integrations
One of the most credible ways to boost the mainstream adoption of Bitcoin, and other altcoins is to promote their integrations on e-commerce platforms. While Bitcoin’s primary utility is gradually steering towards being used as a hedge against inflation, the coin’s inherent role as payments option remains a viable way to showcase the coin’s ease of use amongst retail holders.
Over the past year, the advent of the Coronavirus pandemic has also accelerated the shift to the embrace of Bitcoin as an alternative payment model. Back in June, Progressive Care, a personalized health care technology firm announced today that it will start accepting Bitcoin as a payment for Rapid COVID-19 tests across all its PharmcoRX locations. The initiative was targeted at keeping the needs of foreign tourists coming to the country, as cash use has declined.
While e-commerce giant denied the claims of planning a Bitcoin payment, a growing number of Wall Street firms including Paypal offers a way for merchants, and crypto holders to spend their digital assets. These moves are driving the utility, and notably, the adoption of Bitcoin and crypto in general.